specific target audience

A specific target audience is the narrow, distinct group of consumers most likely to respond to a particular marketing message, product launch, or advertising campaign. While a “target market” represents the broad population a business serves, the target audience is a precise subset within that market tailored to a highly focused goal. Key Characteristics Used to Define an Audience

To move away from trying to “sell to everyone”, businesses use four primary layers of data: How to Identify Your Target Audience in 5 steps – Adobe